1 Effective Way How AI Can Find You Opportunities to Win

And show you how AI can uncover hidden business opportunities.

Author

Whitney Stowell
April 15, 2025

In partnership with

Read on: My website

Read time: 2 Minutes

I have seen endless articles about how AI can help you in business development. They come out daily.

They talk about “deeper analysis” “insights” “opportunity review” “competitive research” and the list goes on.

That’s all surface-level stuff. It doesn’t help you or your business other than “it’s something I need to get to when I have time to get to after I get these other items off my plate first.”

Let’s flip this around and stop talking hypotheticals and start talking turkey. 

Was this newsletter forwarded to you?

Let’s get into the thick of it and see how AI can find opportunities that can help your business and give you something that you can actually find actionable tasks out of it.

And not have you go broke doing this either.

So let’s do just that. Let’s take a peek underneath the surface and give you a real example too.

I want to show you how you can leverage it to find opportunities, get an understanding of your competition, and position yourself to win with your ideal customer.

Let’s dance.

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First Touch - A Simple Exercise

I’m going to dive right in. You want to position your business to achieve the highest possible hit rate in capturing and winning opportunities. This includes how you position yourself against the competition, your market insights, and your strategy to win, among other factors.

You also want to catch any and all opportunities out there to get them into your Customer Relationship Management (CRM) tool so you can fully vet them before further pursuing them.

So, how is AI going to do all this madness for me with fewer resources?

Here is how we are setting this up. I’m going to put up a sample company to see how this can be deployed and you can copy it:

  1. Sample company - A lighting company (NAICS: 33512)

  2. Primary interests - Federal and State/Local opportunities in: Florida, Virginia, and North Carolina

  3. Needs: Opportunity values, due dates, insights, any points of contact

  4. Additional that I want to know: Competition, partnership opportunities, recompete work

  5. Deliverability: Need a breakdown to review with my team on a weekly basis

Second Touch - Turn Up the Volume on Value

I’m looking to get further insights into where I can potentially find opportunities and develop deeper insights into where I can position my company’s solution.

Here are my results:

15 opportunities came back (which is what I specifically asked for). All came back with details on the next steps.

*One change I would make to this one would be to include specific instructions to only look at opportunities 6 months out (or 12 months out) so I have lead times to build relationships and establish the connections I need to.

Key Patterns, Strategic Actions & Recommended Actions

So what, now what? We have the opportunities, what additional insights do I need? I asked Perplexity to dive in and here are a few.

Not only can I understand the complexity of the opportunities, but I also see trends within this space for the lighting company, competitors, and even regulatory shifts.

All will factor into how I can be compliant with current and future opportunities.

Let me know if you want the full thread and happy to send it to you! I also did this for a policy breakdown as well.

Third Touch - Get Even More Tailored

I decided to dive a little deeper into the competition and see where I could find the gaps. I specifically focused on the first opportunity with the LED lighting at the Navy.

Ask specifically what you’re looking for. What I got back was targeted competitive information focused on:

  1. Top Competitors and Pricing - Great now I know where I need to be from a pricing standpoint

  2. Points of Contact - Great place to make sure I’m tracking with these

    1. I can use tools like Apollo, ZoomInfo, or LinkedIn to go deep too

  3. Recommendations for Winning Strategies - Recommendations for pricing and technical differentiators that I might be able to utilize

  4. Risk - How to lower my risk exposure

These are also a great place to start! What I can do now is discuss more with my team, add this opportunity to my CRM, or something else.

From an AI side, since I’m using Perplexity, I can open up a “Space” so I can continue to explore these opportunities.

Weekly Report

Each week, I’d be able to run the report to look at new opportunities that are coming out and provide additional content. Once it is set up, it can run very smoothly.

With AI, you get a strategic partner that never sleeps. One that can:

  • Analyze market chatter across thousands of signals.

  • Identify early buying intent in sectors your pipeline isn’t even touching.

  • Deliver actual insights — not vague reports — that lead to meaningful action.

Pack Some Additional Punch

Here are a few tips to really hit it out of the park when looking for opportunities.

  1. Feed the AI context and more details. Include any weblinks so the AI can be as direct as possible. Never assume it knows what you know

  2. People move faster than the AI sometimes. Always double-check to see if the contacts are where they say they are. I always recommend reaching out on LinkedIn or via personal connection (or referral)

  3. If you aren’t getting what you want out of a certain AI, try a different one. If ChatGPT isn’t working well, try Claude. If Gemini isn’t showing you love, try Perplexity. It’s up to you what system works best for you

What the Internet Taught Me This Week

From new tools, recent trends, and market updates, here is what has been on my mind.

  1. Safety and risk timelines for OpenAI have dramatically been reduced from months to days

  2. Awesome tech underneath the feet of all the golfers this past week at the Masters. Well done Rory by the way!

  3. White House is looking to rewrite the Federal Acquisition Regulation (FAR). Here’s what is at stake

This isn’t about replacing intuition. It’s about strengthening your business with actual intelligence with an AI partner.

It is to enhance the work that you are already doing, in less time, resources, and costs.

In this type of scenario, AI gives you a strategic edge so you can position yourself to win and compete.

See you next week.

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