Customer acquisition costs have skyrocketed by 222% and acquiring new customers costs 5-25 times more than retaining existing ones, smart business leaders are discovering a goldmine hiding in plain sight: their past client database.
While most organizations obsess over new customer acquisition, the most successful companies understand that their former clients represent the fastest, most cost-effective path to sustainable revenue growth.
71% - Percent of companies that say a past client reactivation delivers the best return on investment
2% - Just a 2% increase in customer retention has the same effect on profits as cutting costs by 10%.
16X - It costs up to 16x more to bring a new customer up to the same level as a current one.
70.4% - Sales cycles are shorter when selling to past clients versus new prospects
Want to see how past clients can unlock your hidden potential sales today? Click the link to the right and get our FREE eBook that is jam-packed with info on how you can do it today.
Whether it’s sales, marketing, business development, or executive engagement, we have it broken down for you to start!
No matter how big or small a business is, it shares the same goal: growth.
It is crucial to pursue new customers, but there are goldmines of opportunities available to increase your sales, improve your marketing, and boost your bottom line.
Past clients are a goldmine that is often overlooked.
Your past clients are more than faded memories
of successful transactions; they are evidence of your ability to deliver value to your customers.
Your products or services have already impressed
them, gained their trust, and exchanged hard-earned resources for them.
Sales cycles are shortened and sales growth is accelerated.