Read on: My website
Read time: 2 Minutes
“Hey, did the power just go out?”
The number of times I’ve been in the office and the power has gone out, everything shifts and shuts down.
All on a moment’s notice.
Core functions of the day-to-day are disrupted, including the ability to communicate and even being able to do anything at the office. Since we were stuck and things were out of our control, we were told to go home early.
People gathered in the lunchroom, each other’s offices, talked and laughed, and waited for someone to find out what was going on. Nothing happened.
They were ultimately waiting for power and the use of wi-fi and cell phones to help them power their day.
But the show must go on. Business does not stop. Critical functions must continue.
Teams > Tech
We invest in many different aspects of our business, training, technology, operations, etc. Some more than others, some we just set it and forget it.
What happens when there is a disruption? Chaos? An immediate need for answers, and you need to pivot at a moment’s notice?
How do you make sure that you can continue executing your projects, your tasks, and delivering to the customer?
At the end of the day, when systems fail, humans carry the weight. It also leaves a good (or bad) taste in your mouth on how you reacted and delivered to the customer.
Here’s the truth nobody wants to say out loud: your tech stack is only as strong as the team standing behind it.
Was this newsletter forwarded to you?
The real wins come from the teams that thrive when normal turns into an emergency. This week, let’s talk about why high-performing teams, not the latest tech, are your insurance policy when disruption turns operations upside down.
Invest in a team that runs into the fire when the cables are cut; otherwise, your technology is just window dressing.
Let’s dance.
When the Lights Go Out
Here’s why this matters:
We've built businesses that can't breathe without Wi-Fi.
68% of UK organizations believed they could survive less than one day without IT systems, up from 46% in 2017
83% of organizations report that executive involvement is crucial for managing crises with financial losses over $1 million
The Toyota Wake Up Call. A single system failure in their parts ordering platform forced 14 Japanese plants to halt production of over 13,000 vehicles for an entire day.
The lesson: Technology creates the problem. Teams solve the problem. Teams prevent future problems.
Check out a few articles here that discuss this below:
Performance Under Pressure Factor
Mental processing ability drops by 80% during high-stress situations. But here's the counterintuitive truth: while individual performance degrades under stress, well-trained teams actually perform better during a crisis than during normal operations.
The Five Pillars of Crisis-Ready Teams
1. Redundancy Through Cross-Training
The principle: Multiple people can handle critical functions, creating human backups when systems fail.
Real example: Amazon's "two-pizza team" rule ensures teams small enough to make fast decisions without dependency on centralized systems. When technology fails, these autonomous units continue operating independently.
Your move: Identify your three most critical business functions. Train at least two people to handle each function without system support. If you are customer-facing, who are your backups, as well as executive support, in case of any emergency.
2. Diverse Problem-Solving Capabilities
The principle: Different backgrounds and skills create multiple solution paths when primary approaches fail.
Real example: Build as much depth with your customer as you can. Understand the network with the customer, their internal team, their pain points, and all the personnel who are with the customer.
Your move: Build teams with varied technical skills, industry backgrounds, and problem-solving approaches. When your primary systems fail, you'll have multiple ways to maintain operations.
3. Decentralized Decision-Making Authority
The principle: Empower team members to make decisions without waiting for system-dependent approvals or centralized authority. Don’t allow for a single point of failure.
Crisis impact: Google's culture of employee autonomy mirrors decentralized tech systems; when central systems fail, autonomous teams can continue making critical decisions.
Your move: Define decision-making authority for your team members during system outages. When technology can't provide approvals or data, humans need clear authority to act.
5. Communication Without Digital Dependencies
The principle: When digital systems fail, human communication networks must function independently.
Crisis lesson: During major outages, 91% of organizations rely on mobile phones for crisis communication, but only 71% have mobile-accessible crisis plans. Teams with established offline communication protocols recover faster. If you (or your customer) have an outage, what are your backups? How is your proposal going to make sure it is delivered on time?
Your move: Establish communication chains that work without your primary systems, phone trees, physical meeting points, and offline documentation.
Your Next Move: The Team Resilience Audit
This week, stress-test your team's crisis readiness:
Simulate a complete system failure for two hours. Can your team maintain core operations?
Identify single points of human failure in critical processes. Cross-train immediately.
Document offline procedures for your five most important business functions.
Test communication systems that work without internet, email, or your primary platforms.
Measure decision-making speed when teams can't access normal data or approval systems.
The questions that matter:
Can your team serve customers when your CRM crashes?
How are you going to be able to get the proposal out with a due date coming up?
What happens when you cannot connect on a critical customer call?
Can you process orders when your e-commerce platform fails?
Can you coordinate projects when Slack, email, and file sharing are down?
Can your team make critical decisions without digital dashboards and analytics?
Where are the bottlenecks in getting decisions and answers when failures occur?
The Bottom Line: Humans Run Into the Fire
Technology amplifies capability, but it doesn't create resilience. People do.
When the power goes out, the network fails, or the servers crash, your competitive advantage comes down to one thing: Do you have a team that runs toward the fire instead of away from it?
Your tech stack makes you efficient during normal times. Your team makes you antifragile during crisis times.
Every dollar you invest in systems should be matched by the investment in the people who manage those systems when they inevitably fail.
Because in the moment of truth—when everything that can break has broken, your business doesn't run on code. It runs on courage, competence, and the kind of people who figure out solutions when the manual doesn't exist.
Build teams that treat technology as a tool, not a crutch.
When the cables get cut, you'll be glad you did.
What the Internet Taught Me This Week
From new tools, recent trends, and market updates, here is what has been on my mind.
The AI bubble is so big it's propping up the US economy (for now). Check it out here
A Cyberattack on Jaguar Land Rover Is Causing a Supply Chain Disaster. Check it out here
The billion-dollar infrastructure deals powering the AI boom. Check it out here
When everything’s working, it’s easy to toast the latest technology and pat yourself on the back for another digital win.
But when systems crumble, outages cascade, and customers are desperate for solutions, it’s not your platform that leads; it’s your team.
The organizations that dominate aren’t the ones with the deepest pockets or the fanciest code. They’re built on people who run toward the chaos, adapt under pressure, and keep promises when the manual fails them.
Your competitors can copy your tech. They can’t copy your culture. The edge belongs to those who trust their teams to turn breakdowns into breakthroughs.
Don’t wait for disaster to prove your priorities. Invest now in people who deliver when everything else goes dark
See you next week.
Whenever You're Ready, Here are 4 Ways I Can Help You:
Unlocking Hidden Potential - Reconnecting with Past Clients for Explosive Growth - Check out my free eBook on how you can find hidden gems in your past clients and help you crush your sales goals.
Build your Sales CRM - Download our free Sales eBook on How Your Sales Team Can Maximize Your CRM Tool. Whether it’s Hubspot, Salesforce, or another CRM tool, make sure you leverage it to your advantage.
Awesome Sales Resources - Transform your sales engagement and capabilities across Social Selling, CRM, Lead Generation, Enablement, and more.
Cribworks Advisor Program - Want more than just resources? Reach out to me and see if our Advisor Program can help you grow your business.