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- The Price of a Meeting
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Meetings tie us all up. Many might think that meetings can be a waste of time. Whether our meetings are scheduled, or you get a “I need to pull you into this,” or it’s an emergency, we all want to make the most of each meeting.
Whether it’s an in-person or a Zoom/Teams call, what is the value, and how can you make the most out of them.
How many of you have sat on all-day virtual meetings and wondered why you were there? How much information did you…actually retain?
Meetings can feel like nothing gets accomplished, and therefore a waste of time. I’ve seen time and time again that these types of meetings are not only draining but also counterproductive.
Effective meetings, if done properly, can really be incredibly beneficial.
Let’s look at effective meetings and why it’s so important to recognize it’s value.
Let’s dance.
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The Value of a Meeting
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In today's fast-paced business environment, every decision is under scrutiny, especially those involving time and money. Meetings, particularly in-person ones, often find themselves in the crosshairs of cost-cutting measures.
It’s easy to see them as unnecessary, some might think it’s the old way of doing business when everything can be handled with a quick Zoom call or a well-crafted email. But here’s the catch: not all meetings are created equal.
Not all customers are either. Some are demanding, some are even more demanding, and some have you on speed dial.
And with your own team, you want to make sure you are setting a precedent with their and the company’s best interests in mind, but you need to take the initiative.
Some are essential, pivotal even, to the success of your business, your sales pipeline, keeping your customer happy, bringing that new client in, the list goes on.
When you gather your sales team, leadership, and stakeholders in a room, it’s not just about sharing information—it’s about fostering a shared vision, creating alignment, and building the momentum needed to drive forward.
These aren’t just meetings; they’re strategic investments in the future of your company. Without them, you risk more than just a lack of communication—you risk a lack of cohesion, direction, and ultimately, a loss in competitive edge.
The cost of not having these crucial meetings could be far greater than the price of holding them.
How it Impacts Your Daily Life
Think about your daily operations. How often do you:
Find yourself or your team members struggling to execute on plans because the initial vision wasn’t clear?
Or because the objectives weren’t fully understood?
These are the gaps that a well-timed, in-person meeting can fill. When senior leaders stand in front of their teams, communicating not just through words but through presence and energy, the impact is profound.
In-person meetings allow for real-time feedback, spontaneous ideas, and the kind of creative synergy that emails and virtual calls simply can’t replicate.
They create a space where people feel seen and heard, where their contributions matter. This sense of inclusion and importance translates into higher morale, increased motivation, and a stronger commitment to the company’s goals.
The result?
Better performance, more cohesive teams, and a smoother path to achieving your business objectives.
The daily grind becomes less about firefighting and more about executing a well-thought-out plan with precision and purpose.
Improving Your Overall Position
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When you shift your mindset from viewing meetings as a cost to viewing them as an investment, you begin to see their true value. These gatherings become more than just obligatory check-ins—they become pivotal moments where ideas are born, teams are united, and strategies are solidified.
An Example:
Consider the sales kick-off meeting as an example. It’s not just an event—it’s a catalyst for the entire year’s performance. When your sales force leaves that room, they’re not just informed—they should be inspired, energized, and ready to tackle the challenges ahead.
This energy, this alignment, carries through every deal they close, every client they meet, and every challenge they overcome. It’s an intangible asset that gives your company a tangible competitive edge. By improving your position in how you approach and value these meetings, you’re ensuring that your team is always one step ahead, fully engaged, and ready to deliver.
By investing in these moments, you’re not just spending money—you’re building the foundation for future success.
The dividends are paid in the form of a motivated sales force, cohesive teams, and a clear path to achieving your company’s goals.
It's a strategic advantage that sets you apart from the competition, ensuring that your team is not just informed but inspired.
Next time you’re faced with the decision to hold a meeting, think about the outcome. Ask yourself, what could we lose by not having this meeting? Consider the potential for alignment, the chance to inspire, and the opportunity to clarify the vision for your team.
Pack Some Additional Punch
I am all for pushing for in-person meetings and utilizing virtual as a last resort.
Why? You can build and engage so much more with both internal meetings, and especially with customers when your in person. It’s so easy to just turn the camera on and jump on a Zoom/Teams call.
You don’t have to try. Your customer doesn’t even have to really move either.
I’ll even bet that those virtual meetings…they are distracted with something else. When you’re in person, you are the focus.
Virtual meetings more likely end closer to their end time, in-person meetings can go over if they are going well, and you can feed off of body language easier, and feel more at ease as well.
You’ve invested in your team and especially in your customers, so capitalize on in-person when you can.
The human touch goes a long way in today's digital landscape.
The price of a meeting isn’t just about the immediate cost; it’s about the potential it unlocks.
It’s about understanding that sometimes, the real expense lies in not having that crucial conversation, in not bringing your team together.
When measured against the outcomes—the alignment, the accountability, the shared vision—the price of a meeting is an investment in your company’s future.
See you next week.
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